Haydn Parkes
Commercial Growth & New Ventures
I turn ambitious ideas into commercial growth.
I build and scale brands, products and new ventures — bringing together strategy, commercial partnerships and people to turn opportunities into measurable results.
The numbers behind the work.
- 2m+
- MiXR users
- £40m+
- Transactions through MiXR
- £3m+
- Supplier partnership revenue
- 10,000
- Pubs reached through Guinness Six Nations activation
Selected outcomes from commercial programmes I led or helped deliver at Stonegate Group and Diageo, working alongside talented teams.
Selected work.
A selection of the brands, products and programmes I've helped build, launch and grow.
From opportunity to impact.
01
Build the proposition
Turning commercial opportunities into compelling products, brands and strategies.
02
Bring people with you
Aligning teams, partners and stakeholders to deliver ambitious projects.
03
Make growth measurable
Connecting customer behaviour, investment and commercial partnerships to tangible outcomes.
A few highlights along the way.
Recognition for the work delivered with brilliant teams — and opportunities to share what we've learned.
MCA Hospitality Awards · 2025
Award-winning work.
Three industry awards for MiXR in 2025.
National Restaurant, Pub & Bar Show · 2024
Sharing the experience.
Speaking about product innovation, customer engagement and commercial growth.
Let's build something ambitious.
I'm always interested in conversations about commercial growth, new ventures and leadership opportunities.
Get in touch